Saturday night’s French Open Women’s Final featuring Australia’s Samantha Stosur was a late addition to Nine’s schedule but a bit of programming genius. The broadcast averaged 1.1 million viewers nationally (not bad for a 10:45pm start time and around 1am finish) for the network. Comparatively over at Fox Sports, their coverage of the final (Nine… Continue reading Writing on the wall for Senator Conroy over anti-siphoning
Category: Sport
Nike’s new ad steals thunder from FIFA’s official sponsors
This is a very clever bit of stealth advertising to counter balance the exposure Adidas will receive as official FIFA World Cup sponsor. Delivery of the commercial across YouTube is a great use of current technology to ensure maximum brand exposure across the world.
Melbourne Storm’s actions leave News Limited dismayed!
Editorial comment: Only a few hours ago did news break of one of the greatest sporting scandals in living memory. The Melbourne Storm’s $1.7 million salary cap breaches over the last five years has left the NRL with another scandal and significant damage to the brand in Melbourne, which may be irreparable. There was no… Continue reading Melbourne Storm’s actions leave News Limited dismayed!
20 years in and SBS renews broadcast agreement for Tour de France
SBS today announced it has extended its Tour de France broadcast contract with Amaury Sport Organisation (ASO) until 2017. This also includes SBS continuing to be the official  online and mobile delivery provider until 2017. SBS Director of Content, Matt Campbell said, “2010 marks SBS’s 20th anniversary for its Tour de France coverage so… Continue reading 20 years in and SBS renews broadcast agreement for Tour de France
Seven brings footy shows into primetime
Next Wednesday at 7:30pm in southern states the Seven Network takes another plunge into a prime time footy show. This time former Network Ten personality Peter Helliar will take the reins and be joined by AFL experts and Seven commentators Matthew Richardson and Leigh Matthews. The show will also feature Catherine Ellis, a former ABC… Continue reading Seven brings footy shows into primetime
One HD signs sponsors as Alonso wins Bahrain F1 GP
As reported in yesterday’s Australian newspaper, One HD has signed four sponsors for the entire F1 season for the first time in its history. According the the Australian newspaper, both Harvey Norman and Enzed have renewed their sponsorships, while Bridgestone has gone from a spot buyer to be a season package holder. Joining last year’s… Continue reading One HD signs sponsors as Alonso wins Bahrain F1 GP
Fox Sports races into pole position for motorsport
Four races and two rounds have already been completed in the 2010 V8 Supercars season with Jamie Wincup continuing on from his championship winning form from last year, by already opening up a 57 point lead over the rest of the field. Without the usual season opening at the Clipsal 500 in Adelaide and instead… Continue reading Fox Sports races into pole position for motorsport
Nine’s Wide World of Delayed Sports!
Yesterday I woke up and turned on  Channel Nine hoping to find the US Men’s Tennis Open Final but instead I found the Today show. I thought is it raining in New York or has Nine decided that its breakfast show is more important? I turned on my Austar box and went to Fox… Continue reading Nine’s Wide World of Delayed Sports!
Nine & Foxtel Knock on Wood!
Media Release from IMG: The Australian Masters announced today a multi-year broadcast partnership with the Nine Network and FOX SPORTS In 2009, Nine will broadcast live coverage from Kingston Heath Golf Club on each of the four days with FOX SPORTS also providing live coverage on pay television. Nine will also incorporate The Today Show… Continue reading Nine & Foxtel Knock on Wood!
The is ‘one’ in everyone
Channel Ten have announced that from the second quarter next year it will launch Australia’s first 24/7 sports only Free-To-Air digital multichannel, avaliable to all viewers with a set-top box or digital TV. This channel is sure to spark an uptake in digital TV by consumers, hopefully ensuring the digital switchover occurs by 2013. Also… Continue reading The is ‘one’ in everyone